Praxis Church Website
Project Details
Project: Praxis Church Website
Team: Jake Johnson, David Hildreth, Silas Kyler, Adam Watson, Mike Giles, Monk Development
Concept: To kick off their fifth year in existence, Praxis Church, a large and young congregation in Tempe, embarked on a redesign of their website. The focus for the site was new visitors and dynamic content. Design was intentionally minimal and navigation was constructed to move people from the website to the pews.
Components: We handled the project management for the site, interfacing with the developers, Monk Development, and the creative team to build the site. We did the page construction and site outline, and we wrote the website copy for the entire site. Finally, we oversaw the promotion of the new site through Praxis Twitter and Facebook accounts.
Results: Since its launch on February 26, 2010, the site has seen over 16,700 visitors and had over 56,400 page hits with an average of 3.36 pages per visit. Average time on the site is 2:26 seconds with a low bounce rate of 44.32%. The design and content strategy to cater to new visitors and drive them to visit the church has paid off. The top three visited pages are the homepage, visit us, and I’m new here.
