Healing Spa Website
Project Details
Project: Scottsdale Healing Spa Website
Team: Jake Johnson
Concept: The owners of Scottsdale Healing Spa have a successful Google-AdWords-based website for their jade massage bed retail business. While that website successfully moved their product, they wanted to create an online presence that helped generate the spa services side of their business. We developed a simple Wordpress-based website that incorporated a blog and social media to drive traffic. The copy was also SEO optimized to create a presence in search engine sites like Google.
Components: We developed the site from scratch, helping to secure the domain name and set up the server account. From there we did the design components, set up the necessary databases, built out the site pages, and created the site content with SEO in mind. We also set up and trained the client on how to use Posterous to help automate blogging for the site, and set up Twitter and Facebook accounts to promote the site.
Results: The site has seen moderate traffic since it’s launch on March 22, 2010. Traffic remains steady at around 2 to 3 visits per day on average. Since inception the site has seen 146 visits from 11 different countries, 107 of which are considered unique visitors (people who come to the site for the first time). All told, 477 pages on the website have been viewed by visitors.
The “stickiness” factor of the site is high. The bounce rate (total number of visits viewing only one page divided by total page visits) is 45.21%, which is lower than the industry average of 50%. Additionally, the average time on site is 3 minutes, much higher than the average of 1 minute Internet wide. Finally, visitors are visiting an average of 3.27 pages on the site.
The strategy for the site was to drive traffic through blogging and to push visitors to the contact page as quickly as possible. The blog and the contact page are the second and third highest visited pages on the site, which is a good indicator that the strategy is working.
