Surviving the Apocalypse
Project Details
Project: The Survivors Guide to the Apocalypse.
Team: Jake Johnson, Mike Giles, David Hildreth, Stephanie Horn, Jon Ashcroft, Adam Watson, & Silas Kyler
Concept: The End Times is a hefty subject that’s emotionally charged. We set out to diffuse the possible tension with a humor campaign inspired by 1950’s fallout films.
Components: The campaign included concept, copy, design, a study guide, videos, and promotion on Facebook and Twitter.
Results: We’d prefer not to speculate how many souls were saved as a result of this campaign. That being said, it was favorably received by the congregation of twenty-somethings averaging 1,200 in attendance each week.
Videos
Identifying your Apocalypse – Survivor’s Guide to the Apocalypse. from Praxis Church on Vimeo.
So, you’re having a Biblical Apocalypse – Survivor’s Guide to the Apocalypse. from Praxis Church on Vimeo.
Possible Apocalyptic Scenarios – Survivor’s Guide to the Apocalypse. from Praxis Church on Vimeo.
Surviving Your Biblical Apocalypse – Survivor’s Guide to the Apocalypse. from Praxis Church on Vimeo.
