NightHawk Radiology
Project Details
Project: NightHawk Radiology Services website
Team: Jake Johnson, Terralever, OVO
Concept: NightHawk Radiology is a leading provider of teleradiology, a specialized service that works with radiologists to supplement their services. The publicly-traded company wanted to create a web presence on par with their size and reputation. We worked in conjunction with our friends at Terralever to create a website that moved away from the drawl corporate medical speak most competitors employed, and focused on leveraging NightHawk’s position as a partner in the radiology industry.
Components: We wrote the entire copy deck for the website and worked with Terralever to consult on site structure and cross pollination of sidebar widget ads.
Client Testimonial: “Jake Johnson has the uncommon ability to quickly grasp and translate a complicated industry like teleradiology and communicate it as if he’s been in the business for years. Not only that but his talent for understanding our brand on short notice—and staying true to it—was invaluable. In the end, Jake delivered copy for our website that we loved—and right on deadline.” - Keri Couples, Marketing Director for NightHawk Radiology Services
