Copywriting, Websites•
on June 3rd, 2010•
Project Details
Project: NightHawk Radiology Services website
Team: Jake Johnson, Terralever, OVO
Concept: NightHawk Radiology is a leading provider of teleradiology, a specialized service that works with radiologists to supplement their services. The publicly-traded company wanted to create a web presence on par with their size and reputation. We worked in conjunction with our friends at Terralever to create a website that moved away from the drawl corporate medical speak most competitors employed, and focused on leveraging NightHawk’s position as a partner in the radiology industry.
Components: We wrote the entire copy deck for the website and worked with Terralever to consult on site structure and cross pollination of sidebar widget ads.
Client Testimonial: “Jake Johnson has the uncommon ability to quickly grasp and translate a complicated industry like teleradiology and communicate it as if he’s been in the business for years. Not only that but his talent for understanding our brand on short notice—and staying true to it—was invaluable. In the end, Jake delivered copy for our website that we loved—and right on deadline.” - Keri Couples, Marketing Director for NightHawk Radiology Services
Websites•
on May 18th, 2008•
Project Details
Project: Scottsdale Healing Spa Website
Team: Jake Johnson
Concept: The owners of Scottsdale Healing Spa have a successful Google-AdWords-based website for their jade massage bed retail business. While that website successfully moved their product, they wanted to create an online presence that helped generate the spa services side of their business. We developed a simple Wordpress-based website that incorporated a blog and social media to drive traffic. The copy was also SEO optimized to create a presence in search engine sites like Google.
Components: We developed the site from scratch, helping to secure the domain name and set up the server account. From there we did the design components, set up the necessary databases, built out the site pages, and created the site content with SEO in mind. We also set up and trained the client on how to use Posterous to help automate blogging for the site, and set up Twitter and Facebook accounts to promote the site.
Results: The site has seen moderate traffic since it’s launch on March 22, 2010. Traffic remains steady at around 2 to 3 visits per day on average. Since inception the site has seen 146 visits from 11 different countries, 107 of which are considered unique visitors (people who come to the site for the first time). All told, 477 pages on the website have been viewed by visitors.
The “stickiness” factor of the site is high. The bounce rate (total number of visits viewing only one page divided by total page visits) is 45.21%, which is lower than the industry average of 50%. Additionally, the average time on site is 3 minutes, much higher than the average of 1 minute Internet wide. Finally, visitors are visiting an average of 3.27 pages on the site.
The strategy for the site was to drive traffic through blogging and to push visitors to the contact page as quickly as possible. The blog and the contact page are the second and third highest visited pages on the site, which is a good indicator that the strategy is working.
Websites•
on May 18th, 2008•
Project Details
Project: Praxis Church Website
Team: Jake Johnson, David Hildreth, Silas Kyler, Adam Watson, Mike Giles, Monk Development
Concept: To kick off their fifth year in existence, Praxis Church, a large and young congregation in Tempe, embarked on a redesign of their website. The focus for the site was new visitors and dynamic content. Design was intentionally minimal and navigation was constructed to move people from the website to the pews.
Components: We handled the project management for the site, interfacing with the developers, Monk Development, and the creative team to build the site. We did the page construction and site outline, and we wrote the website copy for the entire site. Finally, we oversaw the promotion of the new site through Praxis Twitter and Facebook accounts.
Results: Since its launch on February 26, 2010, the site has seen over 16,700 visitors and had over 56,400 page hits with an average of 3.36 pages per visit. Average time on the site is 2:26 seconds with a low bounce rate of 44.32%. The design and content strategy to cater to new visitors and drive them to visit the church has paid off. The top three visited pages are the homepage, visit us, and I’m new here.
