Books
Conspiracy of the Rich
Project Details
Project: Conspiracy of the Rich: The 8 New Rules of Money
Team: Jake Johnson, Sarkissian Mason, Metaphour Digital, Rich Dad
Concept: Robert Kiyosaki’s Conspiracy of the Rich was a book written in real time as a response to the financial crisis. The book was initially published entirely online for free and featured the ability for reader feedback. Hyperlinked questions within the online text took readers to discussion forums where they could discuss the book with other readers. The book was subsequently published by Grand Central Publishing, a division of Hachette. The print edition included select comments from readers within each chapter. The site, conspiracyoftherich.com, is still live and features weekly updates by Robert Kiyosaki for registered users.
Components: Our work on the campaign included concept work, collaborative editing on both online and print book, compilation of the manuscript—including reader comments selected from over 10,000 comments—Twitter and Facebook accounts, and continued editing for the website updates.
Results: The website received over 1.2 million visitors, over 100,000 registrations, and over 10,000 reader comments. Facebook and Twitter accounts amassed thousands of followers. And the printed book reached #4 on The New York Times Best Seller List, #5 on BusinessWeek Best Seller List, #5 on INC.’s Best Seller List, and received a Red Star from Publishers Weekly.
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