You Will Be Assimilated

Blogon July 22nd, 20101 Comment

I have a confession to make. I was a big Trekker (Trekkie is the derogatory version outsiders use) when I was in High School. What can I say? I was 5′ 5″, 125 pounds, and had a face that looked like a pepperoni pizza. Being a sci-fi nerd was the hand I was dealt. My big show was Star Trek: The Next Generaion. Every week, my best bud, Landon, and I would get together to watch the latest episode. We even went to a Star Trek convention together (our excuse was we did it because Marina Sirtis was going to be there, and we had a mad crush on her).

Even a casual observer of the the show would know that the worst enemy ever to populate the Star Trek universe is the Borg. The Borg were a highly advanced, seemingly unstoppable race of cyborgs dead set on assimilating all organic life into the Borg collective cyborg conscious. Horrible, right?

Apparently not so much. When I was in High School, I didn’t have an email, cell phone, Internet connection, or even a computer. It was only 15 years ago (give or take). The Borg seemed like a horrible fate. But times have changed. And surprisingly, the melding of humans and technology is used to promote products. It’s become a benefit to have your electronic devices become appendage-like, and many of us can’t remember a life without them.

There are a couple ads I’ve seen recently that intrigued me because they ask the consumer to imagine a live where technology is becomes a part of humanity—in one case literally. I wonder if this is a fad, or if we’re really prepared to embrace a future where technology becomes part of our DNA. The philosophical implications of that are for another blog. For now, check out the commercials below, one for Droid and one for HP.

[Photo by Dunechaser]

One Response to “You Will Be Assimilated”

  1. Angelika Linstrom says:

    For awhile,I thought i was worried Star Trek was a passing away franchise. Then JJ Abrams came along. Great touch. The scene with kid Kirk was a touch too quirky in the movie, even if it was hot in the trailer. Star Trek XI breathed new life into this much loved Roddenberry universe. I’d like to see all of this Enterprise cast come back for much more outings. I grew up with the first series. Heck, my dad got us a color TV just so we could see Star Trek just about every Friday night. At this point, I’m stuck on these new characters. In MHO, they have absolutely breathed life to their characters and made them their very own. I, personally, am looking towards more.

Leave a Reply