Opulence, I has it
Love this new spot from DirecTV. The more I watch it the more I notice…like the dogs playing poker in the background. To me, humor is always a good way to sell.
But I’m curious if DirecTV really thinks they’ll be able to create a sustained viral social media campaign with the spots main character, Gregor the Oligarc—or if they’re just being half-hearted about it. So far, Gregor’s Twitter account has 7 followers, and he’s featured on a rather mediocre Facebook page. Not a promising start.
Maybe they could have Gregor give opulent shout-outs to his seven followers on YouTube…
