Levi’s Sets Out to Save Braddock, PA…and Blue Collar
Found this beautiful spot over at Makethelogobigger.com, where they ask, “Can jeans save a city?” Levi’s is trying to find out in this latest iteration of the Go Forth campaign. Whereas the other spots in the campaign have been much more haunting, mysterious, and vaguely depressing, Levi’s turns the corner with this spot to still highlight the melancholy of much of modern America while tapping into its entrepreneurial spirit and its seemingly endless optimism. My favorite line: “Maybe the world breaks on purpose so we can have work to do.” This is worth the minute and a half.
Here are some of the other ads in the campaign.
